Our methodology is focused. First, we understand you and your goals. Second, we reorient your finances to help you get there.
We don’t have a fancy 7-step process. This is why.
First, relationships – not spreadsheets – are the foundation for everything we do together. And there is no robotic formula for building relationships. Second, everyone is different. Our approach is client-led and client-focused. The process we follow is based on where you are (ex: trying to fit in your life around your W2 job) and where you want to go (ex: starting a business and fitting it around your life, instead).
The only requirement? You have to let us in. We need to know it all to best serve you: how much money you make, where it is, your work situation, investments, vision, business ideas, family plans, family conflicts and more. It all matters to us because it matters to you. This isn’t about collecting more money and buying more stuff – it’s about using money to get more out of life.
What you can expect.
Tactical, strategic, personal, and philosophical discussions
Solving real problems and stressors
Short-term and long-term planning
Purpose setting, continuous tracking, ongoing care
Revisiting often – no more set it and forget it
We’re fiduciaries – that means we’re required to ethically act in your financial best interests
One clear fee. High touch care.
Traditional advisors make money off of investment accounts, fees, and commissions. This is how I used to get paid and it was not in my client’s best interest – or mine. I would sit across from a client with my brain spinning wondering if they would be a good fit for a quota requirement I had. And, if not a good fit, I would be left wondering how I would hit my numbers.
It’s not like that at Wayfinder. I offer sound, conflict-free advice that’s in line with my values and in your best interests. Here’s how I created a business model to support that:
40 clients, max, per advisor. No more feeling stretched too thin and diluting the level of service. This gives us the ability to invest fully and intentionally in every client relationship and increase our level of care, responsiveness, and attention.
A flat, annual fee. Investment incentives and uncapped fees are eliminated. There are no hidden agendas or costs. It’s simple and easy to understand and representative of the value we bring to our clients.
Wayfinder has fee tiers based on a client’s net-worth and has nothing to do with how many assets are under management. Focusing on net-worth eliminates many of the conflicts of interest traditional advisors face when charging solely on investments.
Net Worth: Annual Fee
$0-$1,000,000: $6,000
$1,000,001 - $2,000,000: $8,000
$2,000,001 - $3,000,000: $10,500
$3,000,001 - $4,000,000: $13,500
$4,000,001 - $5,000,000: $17,500
$5,000,001 - $6,500,000: $21,750
$6,500,001 - $8,000,000: $26,000
$8,000,001 - $10,000,000: $31,000
$10,000,001 - $12,500,000: $36,000
$12,500,001 - $15,000,000: $42,000
$15,000,001 and above: Negotiable
Net Worth is re-evaluated for fee tier purposes every January so fees will only change once per year at most.
Here are a few other key points:
No AUM (Assets Under Management) Percentage-Based Fees. We manage assets but at no added cost to the flat fee and with no 3rd-party compensation - so that we’re not incentivized to recommend an account with us.
Cancel any time. We aim to have long-term relationships with our clients, but if it’s not a fit, you’re not stuck!
A contract that protects you with a no-questions-asked refund for your first six months of fees, if desired.
No commissions or kick-backs.
Fiduciary standard - This means I’m legally obligated to put your best interests.